Looking to up your LinkedIn game in 2025? Look no further.

1. Choose the right profile picture for LinkedIn

Make sure your profile picture is current and industry relevant, wearing clothes that you actually work in, not to small (general rule is your face should take up to 60% of the frame) and that it actually looks like you. It also helps to have a genuine smile that reaches your eyes!

2. Make your headline more than just a job title

These days you will see a lot of people using the headline field for more than just your current title. Use it to say more about what what you do and what makes you, well you. For example you might want to use something like "John Smith - Project Manager by day, Cyber Security expert by night" indicating that John has skills outside the project management space that he is just as passionate about.

3. Record and display your name pronunciation

Do you have a commonly mispronounced name? You can alleviate this by recording and displaying your name pronunciation on your LinkedIn profile. With it, people can listen to how you pronounce your name, so they can say it correctly. Learn more about adding this feature here.

4. Turn your About section into your story

This section, like your profile picture is the first thing that give an impression of you, that fact alone makes it one of the most important parts of your profile. It gives you the opportunity to tell  your story through your words rather than through your positions or companies. Make it individual, make it come to life and make it memorable as a way to stand out from the masses.

5. Grow your network

A great wat to follow up interviews or meetings is  LinkedIn requests. It will keep your network current, interesting and useful. When sending the request make sure to add a personalised message, whether it is about your recent meeting, or even something you can see you have in common from looking at their profile. This approach shows that you genuinely care about building that relationship as well as standing out from other connection requests.

6. List your relevant skills

One of the quickest ways to enhance your LinkedIn profile in 2025 is to scroll through LinkedIn's list of skills and select any that are relevant to you. This will help substantiate your claims in your headline and about you section, as well as allowing connections to endorse you in these skills, further strengthening this argument. Make sure you are selective about the skills you select, selecting ones that will make you stand out from the crowd, rather than generic skills that most people can use. According to LinkedIn you are nearly 3x more likely to receive connection requests if you have five or more skills listed on your Profile.

7. Request recommendations

Recommendations are almost like mini reference checks or personal testimonials written to emphasises the experience of working with you. These are a great way to showcase not only your skills, but also your value to previous projects and teams, as well as your positive attributes as an employee.

8. Showcase your credentials

Are you a subject matter expert looking to showcase your skills and knowledge in your chose field? Adding licences and certifications are a great way to demonstrate this. If you click on the “Add profile section” button under your name on your Profile, scroll down to the Recommended section, and click “add licenses & certifications.”

9. Share any projects, patents, and publications

LinkedIn is now giving us the option to add details on any projects, patents or publication you've worked on through the "Add profile section" button. Not only can this help your network understand your passions and motivations, but it can also add another dimension to your profile, which will help make you stand out from the crowd.

10. Share relevant content from your LinkedIn feed

Having an extensive network isn't worth anything if its not engaging with you! Being an active contributor on LinkedIn is a great way to add value to your network. Sharing and commenting on relevant content is an excellent first step to adding value to your network.

11. Follow relevant influencers in your industry

Following relevant influencers on LinkedIn will clue you in on industry or interest relevant content to keep you in the know and ahead of the game, enhancing your status as a subject matter expert in your industry. It allows you to share with others as well as share you passion with your network.

12. Spotlight the services you offer

If you fall under the category of freelancer, consultant or even small business owner, the LinkedIn Service page is a great way to showcase your skills and services, giving you to ability to share with your wider network and audience.

Source: LinkedIn 2025